Direct Mail

For the past few years at LightStream, I had the opportunity to work closely with the direct mail team in creating different direct mail campaigns as tests for prospective and current customers.

Direct mail campaigns have shown in today’s marketing medium to be one of the channels that have the highest ROI, even more than paid search and online display ads.

Client

LightStream, A Division of SunTrust (Now Truist)

SunTrust Bank (Now Truist)

Direct Mail Campaigns

LightStream’s Home Improvement (Online Consumer Loans)

Debt Consolidation (Online Consumer Loans)

Credit Card Consolidation (Online Consumer Loans)

Almost Anythings (Promotional Direct Mail of Product)