I am a user that wants to get a loan to finance my new pool, and I’m trying to search the internet to find a loan provider. I found LightStream, but their landing page has too much information, and it makes me feel overwhelmed.I left the page without finding the loan application.
As Pay Per Click landing page, we need to understand the visitors and optimize each element of the page to maximize the percentage of new visitors that will complete the loan application.
A responsive landing page focused on the results of our analytics, that is aligned with the user’s intent. The optimization of the page is essential by making sure the landing page includes: a strong headline, a clean and attractive design, convincing copy, eye-catching CTA, and finally eliminating the navigation bar.