Mobile App Ink Tank

Tattoo Experience - Mobile App Design, UX Experience and UI Design

Project summary

Getting a tattoo is a significant personal decision, and the process of finding the right design and artist can be overwhelming due to the numerous options available. In the United States alone, people spend over $1.65 billion annually on tattoos.

Despite the industry's size, there are very few mobile apps that effectively guide users through the tattoo process from start to finish. For this reason, I have decided to focus on a tattoo mobile app for my final UX assignment.

This digitally responsive app will help users learn about, explore, and gather inspiration for their tattoo journey. It will provide information on artists' and studios' skills, experiences, locations, and knowledge, while also educating users about the tattoo industry.

The app will serve as a one-stop service, allowing users to find answers to all their questions, choose their preferred artist, and book appointments easily.


Information

CLIENT
Project at CareerFoundry
Role
UX, UI, Visual Design and Front-end
YEAR
2020

RESEARCH & CONCEPT

Personas

User journey

Wireframes

Understanding the distinction between user personas and user journeys gave me a solid foundation for conceptualizing the needs of a new app. This clarity helped me translate user goals and pain points into initial sketches and workflow ideas.

By starting with low-resolution wireframes, I quickly mapped out the app's core structure and functionality without getting bogged down by visual design details. This low-fidelity approach allowed for rapid iteration and early user testing, which proved invaluable. I gathered feedback, validated assumptions, and refined the prototype based on insights from both the ideation phase and user interactions.

This process accelerated development and ensured that user needs remained at the center of the design from the beginning.

Usability Testing

A clear understanding of the distinction between user personas and user journeys provided a strong foundation for defining the new application's needs. This strategic insight enabled me to translate user goals, behaviors, and pain points into meaningful design concepts, starting with initial sketches and workflow planning.

By leveraging low-resolution wireframes early in the process, I could efficiently outline the app’s core structure and functionality without being constrained by visual details. This low-fidelity approach facilitated rapid prototyping, allowing quick iterations and early-stage user testing.

User feedback and findings from the ideation phase were continuously integrated into the design, helping validate assumptions and uncover opportunities for improvement. This iterative process not only streamlined development but also ensured that the solution remained user-centered and aligned with real-world needs.

Interface Design

Establishing a cohesive design language and interface design system is essential for defining the visual and functional standards of a brand. This framework ensures consistency across all aspects of the application by setting clear guidelines for core elements such as color palette, typography, iconography, and UI components. These foundational elements serve as the building blocks of the overall design, reinforcing brand identity and enhancing the user experience through visual coherence and usability.

Conclusion

In summary, The Ink Tank application brings together comprehensive design, development, and engineering to deliver a robust platform at launch, featuring over 1,000 curated tattoo artists and studios across the USA.

With a targeted marketing strategy focused on artist and client engagement, and a dedicated product website aimed at education and industry growth, The Ink Tank is well-positioned to become a central hub for both artists and enthusiasts to connect, learn, and evolve within the tattoo community.