Jackie Lackenbacher

Lead Product Designer
With more than 20 years of experience
Two careers in parallel

About me

I started designing in Cali, Colombia, finished my Graphic Design degree, and haven't stopped since. The next decades took me through Vancouver Film School, San Diego, and a remote masterclass with CareerFoundry's Berlin program, picking up UX, UI, Voice UI, Frontend, and, most recently, an AI for UX/UI certificate along the way.

I've run two careers in parallel since 2003. On the studio side, I founded Jackie Lackenbacher Design and have kept it open for more than 20 years, quietly serving nonprofits and startups who need design that earns trust on tight budgets. On the in-house side, I led design at The San Diego Foundation (brought design in-house, saved over $1M annually), then as VP of Graphic & Web Design at LightStream (Truist Bank), where I introduced human-centered practice and shipped a Storybook system that cut review cycles by 60%. Most recently, I was a Lead Consultant Experience Designer at Perficient, where a redesign I led doubled task success, and our design system cut frontend dev time by 40%. The thread through it all: I work best at the seam between strategy and craft.

I design systems that ship. I run research that moves real numbers. I lead teams without losing the warmth that comes from being a maker first. Bilingual English/Spanish. Currently exploring how AI changes product design from the inside out.

1 619 838 7320

jlackenbacher@outlook.com

www.jlackenbacher.com

Experience

Perficient

10/2021 - 11/2025

Lead Consultant Experience Designer

Led product design strategy and execution for enterprise B2B clients across technology, financial services, and digital platform verticals. Designed complex, data-driven experiences that simplified technical workflows, increased user confidence, and drove measurable performance improvements. Select clients: Boost Mobile (Dish Network), Ford Motor Company, Essetia Health, Cardinal Health, Johnson & Johnson, DTE (energy services).

Identified non-obvious design opportunities across complex B2B digital platforms, translating ambiguous technical requirements into elegant, scalable product experiences with clear user value across a wide range of business sizes and sophistication levels.
Designed data-rich dashboard and analytics workflows that simplified technical complexity, helping business users act confidently on performance data and reporting insights.
Executed across every stage of the design lifecycle, from early-stage concepts and systems thinking through detailed interaction design, prototyping, and polished delivery for web and mobile platforms.
Drove alignment across diverse cross-functional teams, including product managers, engineers, data scientists, and business stakeholders, through structured design exploration, storytelling, and persuasive presentation to leadership.
Built and scaled a reusable design system with 20-plus components, establishing scalable patterns and UX standards that reduced Frontend development time by 40 percent and ensured consistency across product surfaces.
Mentored designers and elevated team design quality through structured critique, coaching, and design operations leadership.
Integrated Generative AI tools into design workflows to accelerate prototyping and creative exploration across multiple concurrent product initiatives.

JLackenbacher Design

01/2003 - Present

Volunteer Lead Designer

Led end-to-end product design for consumer-facing and B2B digital products, delivering research-driven, scalable design solutions for clients across advertising, nonprofit, startup, and technology sectors.

Translated complex user problems and ambiguous briefs into intuitive, scalable product experiences across web and mobile, from early concepts through polished delivery.
Designed data-informed digital experiences that simplified technical and organizational complexity, enabling users to understand and act on information with greater clarity and confidence.
Led the complete UI/UX redesign of the Greater DC Diaper Bank digital platform, applying systems thinking and iterative design to improve user satisfaction by 70 percent in 6 months.
Delivered scalable design systems, including component libraries, UX standards, brand guidelines, and dev-ready assets for diverse product audiences.
Communicated design decisions and rationale through clear visual and verbal storytelling, aligning stakeholders and building consensus across disciplines.

LightStream, A Division of Truist Bank

06/2014 - 02/2020

Vice President, Graphic and Web Design

Drove product design strategy for a consumer and B2B digital financial platform, delivering a WCAG-compliant experience and a Storybook design system that cut review cycles by 60 percent and increased B2B/B2C engagement by 63 percent.

Introduced and scaled human-centered design methods into the organization, including usability testing and empathy workshops.
Conducted data analytics to identify user behavior patterns and improve user experience.
Launched a WCAG-compliant site that supported LightStream’s new digital lending experience.
Developed and maintained a design system in Storybook, cutting review cycles by 60%.
Launched a digital platform that increased B2B/B2C enterprise solution performance by up to 63% through targeted usability testing and iterative design within 6 months.

The San Diego Foundation

04/2007 - 11/2013

Senior Graphic and Web Designer

Brought design in-house, saving over $1M annually, while leading CMS, mobile, and donor communications design. Streamlined editorial workflows, cutting production time and ensuring quality across reports, collateral, and environmental design through hands-on leadership and creative oversight.

Transitioned design work in-house, saving the organization over $1M annually.
Managed CMS platforms and mobile app design.
Led the design of donor communications and environmental design projects.
Streamlined the editorial design process for annual reports and collateral, reducing production time by 60% while ensuring high-quality outcomes through meticulous oversight.

HMC Bilingual Advertising

03/2001 - 01/2003

Graphic and Web Designer

Directed $500K design projects for diverse Hispanic, Asian, and Anglo-American markets, enhancing cultural relevance and engagement.
Increased event attendance by 10% through innovative corporate marketing strategies and compelling advertising for entertainment, retail, and customer services industries in San Diego County and Tijuana, Mexico.

Education

Instituto Universitario Departamental de Bellas Artes

Bachelor of Arts

Graphic Design

CERTFICATIONS

ELVTR

Online Program

AI for U/UI Designers Certificate

CareerFoundry

Online Germany Program

Frontend Development for Designer certficate
UX Design Certificate
UI Design Certificate

Vancouver Film Schools

Vancouver-BC, Canada

New Media/Multimedia Certifcate

DESIGN TOOLS & TECHNOLOGY

Figma, Sketch, Adobe Creative Cloud, Axure RP, Proto.io, Storybook, Miro, Lucid, Jira, Confluence, HTML, CSS, Slack, Generative AI Tools (ChatGPT, Lovable, UIzard, Midjourney, Claude Code & Claude Design, Maze, Gemini), Microsoft Office

100%

LEADERSHIP

100%

DESIGN EXPERIENCE

100%

VISUAL DESIGN

75%

AI TOOLS