Jackie Lackenbacher

A passionate designer who loves creating solutions for users' experience problems.

About me

Creative and results-driven Lead Designer passionate about creating visually striking and strategically impactful digital solutions. With extensive expertise in Visual Design, UX/UI, and Digital Strategy, I bring a keen eye for detail and a user-first approach to every project. I have led creative direction and full-cycle design for a variety of brands, turning complex ideas into intuitive, engaging interfaces that connect with users. Known for my collaborative nature and strong leadership, I excel in fast-paced, cross-functional environments—combining aesthetics and functionality to produce designs that look great and generate meaningful user engagement and business outcomes.

1 619 838 7320

jlackenbacher@outlook.com

www.jlackenbacher.com

Experience

Perficient

10/2021 - 05/2025

Lead Consultant Experience Designer

Designed digital experiences that elevate customer satisfaction and engagement by focusing on the center-human experience for clients, including Dish Entertainment, Essetia Health, Wacoal, DTE, Meta, Cardinal Health, Johnson & Johnson, Ford, and Quire.
Led end-to-end design processes for cross-functional teams of 5–15 designers and stakeholders, delivering high-impact solutions across 5+ industries (high-tech, healthcare, financial services, transportation, manufacturing, retail).
Drove user-centered design strategies that resulted in a 40% increase in user engagement and improved usability scores, aligning design outcomes with key business goals.
Collaborated with product, engineering, and marketing teams to translate complex business requirements into intuitive, scalable digital experiences, contributing to successful launches of 10+ major products and platforms.

Catchfire.org

06/2021 - 10/2021

Volunteer Lead Designer

Enhanced the user experience by 70% by redesigning the website for a nonprofit organization called the Greater DC Diaper Bank. To achieve this improvement, I restructured their site map, assessed their current situation, and visualized the future by creating 20 wireframes and prototypes. This process helped identify the most effective path to achieve their goals and objectives.

LightStream, A Division of Truist Bank

06/2014 - 02/2020

Vice President, Graphic and Web Design

Led a multidisciplinary team of more than 10 people, including designers, freelancers, and vendors, to fulfill the in-house marketing team's creative needs, ensuring alignment with brand strategy and campaign goals.
Applied various design disciplines—including Information Architecture (IA), Interaction Design (IXD), UI, and UX—to address customer experience gaps and improve engagement across the LightStream and Truist Bank website, customer application, partners, and affiliates landing pages.
Managed the design and execution of 1,000+ projects annually across multi-channel marketing campaigns, including email, print, web, promotional events, environmental graphics, and broadcast.
Partnered with the digital marketing director and analytics team to implement insights from usability testing, achieving a 32% lift in conversion rates by enhancing the overall user experience on the LightStream and Truist Bank websites.

Jackie Lackenbacher Design

01/2014 - 06/2014

Freelance- Self-employed

Improved market penetration by 15% by designing marketing strategies for diverse San Diego companies, including Clearstory, Aaryn Marchisa, Tifereth Israel Synagogue, Center for Children, and San Diego Women's Foundation.
Increased brand awareness by developing brochures, advertising, and sales collateral for diverse industries like nonprofit, retail, high-tech, and construction.
Boosted sales by 40% by leading artistic direction for product photoshoots for Clearstory's seasonal collections, including collections of Valentine's Day, Coastal Impressions, Navidad & Hanukkah stationery.

The San Diego Foundation

04/2007 - 11/2013

Senior Graphic and Web Designer

Served as lead designer for the in-house marketing team, overseeing visual communication from concept through final delivery across print and digital channels.
Spearheaded the transition of design and production work from external vendors to in-house teams, resulting in over $1M in cost savings for the Foundation.
Managed the Foundation's and its affiliates' CMS, ensuring content accuracy, usability, and timely updates across all web platforms.
Led the design and implementation of the Foundation's informational mobile app for iOS and Android, expanding access to key services and information on mobile devices.

Jackie Lackenbacher Design

01/2003 - 03/2008

Freelance- Self-employed

Managed design and production work of branding, brochures, advertising, sales collateral, annual reports, websites, and e-newsletters for clients: The Shops at Las Americas, Daphne's Greek Cafe, Sharp Health, Baja Duty-Free, Overland Storage, AM Strategies, Stolz Management, SixtyFifty, and others.

HMC Bilingual Advertising

01/2003 - 03/2008

Graphic and Web Designer

Directed $500K design projects for diverse Hispanic, Asian, and Anglo-American markets, enhancing cultural relevance and engagement.
Increased event attendance by 10% through innovative corporate marketing strategies and compelling advertising for entertainment, retail, and customer services industries in San Diego County and Tijuana, Mexico.

Education

CareerFoundry

05/2020 - 12/2021

Online Germany Program

Certificate in Voice User Interface Design
Certificate for Frontend Development for Designer
UX Design Certificate
UI Design Certificate

Vancouver Film Schools

05/1998- 06/1999

Vancouver-BC, Canada

Certificate of New Media

Instituto Departamental de Bellas Artes

06/1992- 04/1997

Cali, Colombia

Bachelor of Arts in Graphic Design

SKILLS

Leadership & Management • Strategy • Applied Design Thinking (Discovery Workshops, User Research, Empathy Mapping, IA/UX, Visual Design, Usability Testing) • Project Management • Email Marketing • Frontend Development • Quality Assurance • Motion Graphics • Video Editing • Sketches • Agile Methodology • Fluent in Design, Project Management and System Software's • Bilingual (English/Spanish)

100%

LEADERSHIP

100%

DESIGN EXPERIENCE

100%

VISUAL DESIGN

50%

AI TOOLS