Generosity Never Loses It Values

Annual Report, Layout Design and Art Direction.

Project summary

Although it was a challenging year for San Diego, there was still reason to celebrate. The San Diego Foundation, one of the most influential non-profits in the county, had to showcase its successes despite the challenges of the Great Recession. We wanted to thank the donors who made it all possible.

The annual report was a labor of love, as we wanted to capture the spirit of San Diegans, who persevered despite the difficult circumstances. We focused on the theme of "Generosity" and asked three mayors' donors of San Diego County why they chose to give and what it meant to them to support the community.
The result was a beautiful and emotional report that genuinely reflected the resilience and generosity of San Diegans. We are proud to have been a part of this project and grateful to all those who contributed to its success.

Information

CLIENT
The San Diego Foundation
ROLE
Lead Visual Designer
YEAR
2008-2009

Design & Development Process

Concept
PHotos
DISCOVERY DESIGN
ARt DIrection
Editorial Design
Print
Our design process began with brainstorming the theme for the year. We captured images of our non-profit partners, donor events, scholarship recipients, and staff throughout the year. From all these photos, we selected the best one that effectively conveyed our story, and the marketing director crafted the accompanying text.

Next, we worked on the main design layouts, which included the cover, the CEO’s letter, program pages, donor news, endowments, and non-endowment pages. The layout was carefully planned and executed from start to finish. Once the annual report and its assets were sent to the printer, I oversaw the pre-press process until it was complete.
"GENEROSITY is not a one-time act. It is a lifelong commitment to making the world a better place. It means never failing to do your part toward a better tomorrow.”
–  Malin Burnham - Community Leader